I see digital marketing as an ongoing puzzle, one I genuinely enjoy piecing together. I love figuring out how data, creativity, and strategy connect to make campaigns click, and I take real satisfaction in seeing measurable results and growth come to life. For me, the reward isn’t just solving the challenge, it’s watching the impact unfold in real time.
My Experience
Over the years, I’ve worked with high-profile clients such as Select Car Leasing, The Handbag Clinic, Miu Miu, Vanarama, and TransPerfect, covering industries from automotive and iGaming to finance, e-commerce, interiors, and hospitality. This variety has sharpened my ability to adapt strategies, think creatively, and deliver measurable impact across very different sectors.
Currently, at SQUIDGY, I focus on developing advanced SEO strategies, optimising website performance, and driving sustainable organic growth across a range of client portfolios. I’m also deeply involved in testing new techniques and tracking how AI and GEO developments are reshaping digital marketing. I find the challenges they present genuinely fascinating and constantly experiment to stay ahead of the curve.
My Work & Approach
I’m an SEO geek at heart, always testing, analysing, and iterating to find what truly moves the needle. My work goes beyond keywords and rankings as I’ve built complete websites from the ground up, combining UX, web design, and CRO with the technical SEO foundations that make sites perform.
I’ve achieved award-winning results at both the UK and European Search Awards, and I’m fluent in platforms like WordPress, Shopify, WooCommerce, Magento, Elementor, Avada, and AeroCommerce.
Leadership is another big part of my work:
- At Curtis Gabriel, I led a team of eight, shaping content strategy and ensuring best practice.
At Clickzilla, I built and managed a team of six contractors while staying hands-on with key accounts.
At SQUIDGY, I'm the go-to team member in a team of 5 for senior digital guidance and direction.
Beyond SEO
My experience spans the full digital mix: from email marketing, paid search, and social campaigns to brand positioning and content strategy. I’ve used tools such as Mailchimp, Klaviyo, and ActiveCampaign, managed PPC and paid social in-house at Urban Surfer, and developed integrated campaigns while running Clickzilla.
I’m also passionate about automation, analytics, and experimentation. I use AI platforms like ChatGPT and Google’s AI to streamline workflows, automate the repetitive parts, and free up more time for what matters most which is strategy, creativity, and delivering results that businesses can actually see and feel.
