As part of a brand and content strategy project for Ringtons, I was responsible for writing SEO-optimised content that told the story of their ethical sourcing and trips to the origin of their coffee. Working closely with brand guidelines, I developed copy that struck a balance between search visibility and rich, storytelling-led content, bringing authenticity and personality to the B2B side of their website.
The content aimed to reflect Ringtons’ heritage, transparency, and hands-on approach to sourcing — all while aligning with strategic keywords and user intent. I worked alongside their marketing team to ensure each page followed a consistent tone of voice, highlighted unique points of the journey, and helped improve the site’s overall organic visibility. The result was a set of pages that were as engaging as they were optimised, supporting both brand trust and search performance.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.