As part of an ongoing SEO and link-building strategy for Ivy Casino, I was responsible for writing optimised content across the site, including game pages, landing pages, and category hubs. My role focused on improving organic visibility in the highly competitive iGaming space, while ensuring all content met compliance standards and maintained user engagement. Each piece was crafted with precision to balance SEO best practices and an exciting, on-brand tone suited to casino audiences.
To inform the content strategy, I conducted detailed keyword research and immersed myself in iGaming trends, updates, and player search behaviour. This helped ensure the site not only ranked for relevant queries but also provided informative, conversion-focused content that supported broader acquisition goals. The result was a scalable SEO content framework that strengthened Ivy Casino’s organic presence and user experience.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.