On Select Car Leasing, I led industry-leading link building campaigns that gained national recognition and earned coverage on high-authority sites including ITV News, The Times, and The Mirror. As the campaign lead, I was involved in the full lifecycle — from ideation and research to content creation and outreach coordination. The goal was to create digital PR assets that not only attracted quality backlinks but also told compelling, newsworthy stories relevant to the automotive space.
I collaborated closely with outreach teams, designers, and developers to bring each campaign to life, ensuring the content was both technically sound and highly shareable. My work directly contributed to Select Car Leasing achieving the #1 ranking on Google for the high-volume keyword “car leasing,” and ultimately led to two national award wins at the UK Search Awards and European Search Awards for Best Use of Search.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.