While working at Conversion Interactive Agency, I led the full content strategy and SEO copywriting for the launch of the Hotel La Tour website. The goal was to position the brand as a premium hotel experience in Milton Keynes, with content that blended luxury tone-of-voice with search optimisation. I wrote all on-site copy, including landing pages, accommodation descriptions, dining, amenities, and local area guides — all tailored to align with user intent and keyword targeting.
This project involved detailed keyword research, competitor analysis, and collaboration with designers and developers to ensure each page was optimised both technically and contextually. The result was a fully SEO-optimised website with clear user pathways, strong internal linking, and conversion-focused messaging — all delivered on time for launch. The content continues to support search visibility and brand storytelling across the site.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.