I contributed to the creative and paid social strategy for Good Godfrey’s while at Curtis Gabriel — a modern cocktail bar within the Waldorf Astoria London. The campaign formed part of the hotel’s reopening strategy, designed to reintroduce the venue to guests and drive bookings for its terrace and special offers.
Working as part of the team, I helped shape visually engaging campaign assets and copy that reflected the bar’s refined 1920s aesthetic. The paid strategy combined audience insights with carefully selected placements to highlight each offer while maintaining a consistent and aspirational tone of voice. The work achieved a 1,082% return on ad spend, helping to increase awareness and boost terrace bookings following reopening.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.