As part of the Curtis Gabriel team, I contributed to a paid social and brand awareness campaign for Olympus Car and Coach — a transportation company based in Knoxville. The objective was to grow visibility within the local community and strengthen brand recognition as a leading provider of transportation services.
Our strategy centred on community engagement and connecting with local businesses to boost visibility and reputation. The campaign achieved impressive growth across all metrics, including a 93.4% increase in audience size, with engagement rates rising by 1,981%, 174%, and 594% across key performance indicators. This helped establish Olympus Car and Coach as a standout brand in their regional market.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.