For MyLocalToolbox, I developed and delivered a dual link building strategy combining traditional digital PR with micro-influencer campaigns. On the PR side, I researched and crafted data-driven stories around DIY trends, budgeting, and home improvement, securing high-quality coverage and backlinks from major publications including The Mirror, Daily Mail, and Ideal Home.
In parallel, I launched a micro-influencer campaign that spotlighted real-life home transformations on a budget. By partnering with everyday creators, we generated authentic, shareable content that earned backlinks and social traction, while resonating with the brand’s target audience. This combination of narrative-driven PR and influencer-led credibility helped boost MyLocalToolbox’s search visibility and brand awareness within the competitive home improvement space.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.