In my current role, I provide senior-level SEO leadership, guiding strategy, mentoring a team, and delivering scalable organic growth for clients. I have led full-scale website migrations for extremely large ecommerce platforms often operating in multiple regions, ensuring technical stability, minimal traffic disruption, and long-term performance gains. Alongside this, I am responsible for the entire organic SEO performance and web presence of several well-known brands, developing strategies that integrate technical SEO, content, and digital PR. My work involves setting strategic direction, overseeing execution, and driving measurable improvements in visibility, engagement, and conversions across complex online ecosystems.

As the founder and Digital Marketing Manager at Clickzilla, I built a digital agency from the ground up, delivering multi-channel campaigns across SEO, PPC, email marketing, and CRO. I developed and implemented technical SEO audits, optimised site structure and schema, and created high-impact content strategies covering landing pages, product pages, and content hubs. Alongside client-facing responsibilities, I recruited and managed a team of six contractors, ensuring projects were delivered to a consistently high standard. I also led link-building campaigns that combined digital PR with targeted outreach to strengthen authority in competitive industries. This role gave me the opportunity to balance leadership and strategy with hands-on execution, producing measurable improvements in traffic, engagement, and revenue.

At Conversion Interactive, I led SEO and content strategies for over 180 clients across the UK and US, spanning industries from e-commerce to professional services. My responsibilities included overseeing keyword research, technical audits, and competitor analysis, which shaped tailored, data-driven content plans. I collaborated with internal teams and clients to deliver launch strategies, ongoing SEO campaigns, and creative assets for both paid and organic channels. A key part of my role was leading a team of eight strategists, providing guidance on best practice in SEO, content creation, and paid advertising. I also supported startups with viral campaign concepts and launch strategies, while ensuring long-term performance improvements for established businesses.

As a consultant at Evolved Search, I developed SEO strategies that generated award-winning results for major brands in highly competitive industries. I played a central role in designing digital PR campaigns that achieved national and international media coverage, strengthening brand authority and visibility. My work included auditing websites to uncover SEO opportunities, producing optimised landing pages and content hubs, and advising clients on strategies supported by actionable performance insights. I acted as a key client contact, regularly communicating results, aligning activity with business objectives, and ensuring that projects delivered measurable impact.

In this role I supported a wide range of e-commerce and B2C clients by creating SEO-optimised content and strengthening technical performance. I carried out in-depth keyword research, competitor analysis, and site audits to identify opportunities for growth, and worked closely with design and development teams to improve site structure, user experience, and overall performance. Alongside content creation, I contributed to digital PR and link-building campaigns, producing assets that secured high-quality backlinks and enhanced domain authority. Using tools such as Ahrefs, Semrush, and Google Analytics, I identified content gaps, improved site visibility, and laid strong foundations for long-term SEO success across client portfolios.

As a freelance consultant, I partnered with local businesses to improve their online presence through tailored SEO strategies and web design. I implemented technical SEO enhancements, created location-focused content, and developed backlink campaigns to strengthen domain authority and search visibility. Beyond strategy, I also designed and optimised websites across WordPress, Shopify, and Squarespace, ensuring they were search-friendly, conversion-ready, and aligned with client goals. This role allowed me to manage projects end to end, combining technical improvements, creative content, and performance analysis to help businesses improve their local rankings, attract new customers, and achieve measurable revenue growth.

At Urban Surfer, I was responsible for leading the brand’s entire digital marketing strategy across SEO, paid search, social media, email, and content within the skate, surf, and snow retail sector. I developed SEO-driven content hubs, optimised product pages on Magento, and managed campaigns designed to increase visibility and drive engagement. My responsibilities included scaling paid social and PPC activity to maximise ROI, launching email campaigns to support customer retention, and overseeing multi-channel content production. I also focused on community building, growing the brand’s presence across social platforms, and fostering stronger engagement with its customer base. By combining technical improvements, targeted campaigns, and creative storytelling, I helped strengthen Urban Surfer’s online presence and deliver consistent, measurable growth.