For Bright Tangerine, I created SEO-focused landing pages and product descriptions for their industry-leading matte box range and related filmmaking accessories. The goal was to increase organic visibility while driving conversions through clear, informative, and technically accurate content tailored to a highly knowledgeable audience.
In addition to keyword optimisation, I focused on conversion rate optimisation (CRO) techniques — including improved calls-to-action, content hierarchy, and persuasive product messaging. The result was a set of high-performing product pages that not only ranked well in search but also effectively guided users toward purchase decisions.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.