For Digital River, a global ecommerce platform, I delivered a multi-faceted SEO campaign focused on building a solid technical foundation while supporting long-term organic growth. The work began with a comprehensive technical SEO audit, addressing key issues across site structure, URL formatting, crawlability, and performance. I worked closely with development teams to implement scalable, SEO-friendly improvements that aligned with best practices and enterprise-level requirements.
Alongside the technical work, I developed a robust onsite SEO strategy — mapping landing pages, refining content structure, and aligning keyword targeting with business goals. The goal was to ensure that every page not only ranked well but also served a clear purpose in the user journey. By marrying technical SEO with on-page optimisation, I helped position Digital River for stronger visibility, cleaner architecture, and improved organic performance across global markets.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.