For GreenPan, I produced and edited short-form video content for use across Instagram and Amazon product listings. Working closely with their in-house chef and marketing team, I created a series of 30–60 second videos that showcased key product features, cooking demos, and brand messaging in a way that was both visually engaging and platform-optimised.
These videos were designed to boost engagement, highlight USPs, and support conversions across ecommerce and social channels. The content contributed to GreenPan’s growing digital presence — including their 190,000+ Instagram following — and helped bring their cookware to life through scroll-stopping, on-brand visuals.
If you’d like to know more about this project, the strategy behind the results, or the tools I used – feel free to reach out. I’m always happy to talk through the process in more depth or share additional insights behind the work.